Logo Design Revealing what's true.

Twenty-two years of translating essence into symbols.

A logo is a gateway. It’s the first moment someone recognizes whether they belong with what you’re offering—or don’t. This recognition happens before language, before reasoning. The right mark speaks directly to those meant to find you.

My work is distillation: finding what’s essential about your vision and giving it visible form. This often requires looking beneath the surface story to what actually wants to emerge. The result is a symbol that carries your truth forward.

 

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Here is how I usually approach a logo design project:

To meet different needs, I offer 3 pricing options for logo design.

SOLIDITY

Logo Design Package 1

A solid foundation for small projects, emerging organizations, or early-stage ventures.

$880

ESSENCE

Logo Design Package 2

For projects that need more nuance and attention. This package allows for deeper exploration and refinement – more iterations, more dialogue, more precision for an attuned expression.

$1,700

MASTERY

Logo Design Package 3

Where a logo becomes a visual identity. Everything in the previous packages, plus a style guide that establishes the foundation of your visual identity – typography, color, and usage guidelines. For brands ready to build a coherent visual language from the start.

$3,500

Please note: All prices are in USD. No VAT. included. 
In general I ask for 50% payment before I get started. 

* The commercial use of fonts (if they are not freeware) requires a payment for licensing. This is usually a fee between $15 and $100 depending on the source of the font. In package 2 and 3 this fee is included for one or more fonts.

Guaranteed included!

All of the packages include a second logo draft if necessary, as well as the following things:

  • Meetings to discuss the project: Video conferences are preferred, voice calls possible.
  • At least one suggestion for a font that goes well with the logo font.
  • An extended color palette based on the logo color(s) as a part of a visual identity.
  • Digital file formats for the finished logo. Included are EPS, PDF, Adobe Illustrator & Photoshop. Additionally different sizes of PNG images (also with transparent background). Other formats can be provided on request.
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Selected Logos Realized

Design for Jennifer McKeever, Canada
Logo Design for Joshua Edjida, USA
The AI Mindtrust is an organization that promotes the right use of AI.
Design for the Quantum Theater modality, Joshua Edjida, USA
The Tribe of the Blind Seers and their transmissions from the year 2041
Blockchain and AI ecosystem logo design for Nikhil Kale, Mexico
Educational offerings for filmmakers | Client: Joshua Edjida, USA
A research department of the University of Freiburg, Germany
Bodhi Medicine is a new comprehensive approach to healing | Dr. Yonatan Eidels, Greece
Design for Ursulai Frauchiger, Switzerland
A logo for on online course for couples
The personal brand of Joshua Edjida
A studio for adaptive AI film technology in formation | USA
AI software suit for filmmaker (currently in development)
Design for an AI app (in Development) | Client: Joshua Edjida, USA
Design for an AI app (in Development) | Client: Joshua Edjida, Colorado
More Examples

The Heart of Depth Branding: Deep Dive Sessions

Deep dive sessions are focused conversations that serve as a preparation for practical steps towards the creation of your brand. Beyond that they also serve as a space for profound exploration of your business’s essence and what you truly care about. This type of dialogue helps us to uncover the authentic voice and vision that will shape your brand. 

What to Expect

Each session is uniquely tailored to your journey, but early conversations often explore:
  • Your business's deeper purpose and core mission, beyond financial goals
  • The values and aspirations driving your work
  • Natural points of resonance with your ideal audience
  • The experience that you want your brand to create

We might explore questions like:

  • "If your brand could speak freely, what story would it tell?"
  • "What aspects of your work generate the most energy and inspiration?"
  • “Beyond the brand creation, what kind of areas in your business vision do you feel you have not explored to the fullest yet?”
  • "What aspect of your business feels most difficult to express?"

The Journey Deepens

As we progress through more sessions, we move from discovery into practical application:
  • Translating insights into visual and verbal expression
  • Developing strategies for standing out while remaining true to your essence
  • Addressing operational alignment with brand values
  • Exploring aspects of sustainable brand development

Each deep dive builds upon previous insights, creating a comprehensive foundation for your brand’s most aligned identity. While the journey itself follows a clear framework, the specific path emerges organically from your unique needs and vision.

Higher-Tier Packages:
Your commitment to more sessions allows us to:

  • Finding ways to measure impact and success
  • Explore broader implications of brand decisions
  • Identify potential misalignments in business operations
  • See organizational patterns that support or hinder authentic expression
  • Discuss the creation of systems for maintaining brand integrity
  • Develop strategies for authentic growth and evolution

This journey of discovery provides the essential groundwork for a brand that truly embodies your business’s deepest purpose and potential.

Book a Discovery Call

Aligning Strategy with the Heart of Your Brand

Part of the Transformation Package

Creating a brand strategy through the Depth Branding approach is not just about identifying market trends and optimizing for sales. It’s a process that begins with a deep dive into the core values and vision of your business, seeking alignment between what you offer and the impact you wish to create.

The first step involves a thorough exploration of your business’s unique story, understanding the motivations behind your mission, and defining what truly sets you apart.

From there, we craft a comprehensive brand strategy that goes beyond visuals and slogans. This includes clarifying your target audience—not just in demographic terms, but by connecting with their deeper needs and desires. We look at how your brand can genuinely serve, inspire, and engage them. The next phase focuses on developing messaging that resonates authentically, creating brand touchpoints that build trust and meaningful connections.

We then translate this strategic vision into actionable plans, encompassing everything from visual identity design to content creation and communication strategies. This ensures that every interaction reflects the essence of your brand, fostering consistent growth and loyalty over time. Finally, we implement tools and systems to measure how well your brand is aligning with its purpose, adjusting as needed to remain true to the values that drive your business forward.

Book a Discovery Call

Transformation Package

A comprehensive branding journey for growing businesses, featuring full visual identity development and a detailed implementation strategy.

The Transformation package includes everything in Foundation, plus:

  • 3 more Deep Dive Sessions for more refined alignment and deeper exploration.
  • Full visual identity system tailored to your brand.
  • Social media strategy for consistent audience engagement including design templates for 2 platforms. For example Youtube and Instagram, including banner images, profile avatars, and post thumbnails.
  • Website design consultation to ensure brand cohesion online.
  • Brand story development to communicate your unique narrative.
  • Corporate imagery concept to reflect your brand's personality.
  • Monthly check-ins for three months post-launch.

Clarity about the exchange

In any case we will discuss your needs and put together a proposal to make sure the scope of work and the actual services will be outlined very clearly. 

Price & Payment Terms

Starting from $8,000 USD.
50% upfront, 25% on completion of the logo and social media strategy, 25% after full development.  

Timing Notes

This comprehensive journey typically unfolds over 2-3 months. The phases overlap naturally as insights deepen and visual elements emerge, allowing your brand to develop authentically while maintaining clear momentum.

Start your Brand’s Transformation!

Book a Discovery Call

Emergence Package

Meant for solopreneurs and small businesses, this essential package helps you discover your brand’s true voice and align your visuals with your values.

This package includes:

  • 3 Deep Dive Sessions to explore your brand’s core.
  • Core message formulation to articulate your unique purpose.
  • Logo design and a foundational visual identity.
  • Brand guidelines document for consistency across platforms.
  • One social media template set.
  • Guidance on implementing your brand.

Clarity about the exchange

In any case we will discuss your needs and put together a proposal to make sure the scope of work and the actual services will be outlined very clearly. 

Price & Payment Terms

Starting from $3,000 USD.
50% upfront and 50% on completion of all visual assets. 

Timing Notes

This journey typically spans 4-8 weeks, with phases naturally flowing into each other. While we maintain steady progress, we honor the organic emergence of your brand’s authentic expression.

Let’s create a unique and solid foundation for your brand! 

Book a Discovery Call