Logo Design Revealing what's true.

Twenty-two years of translating essence into symbols.

A logo is a gateway. It’s the first moment someone recognizes whether they belong with what you’re offering—or don’t. This recognition happens before language, before reasoning. The right mark speaks directly to those meant to find you.

My work is distillation: finding what’s essential about your vision and giving it visible form. This often requires looking beneath the surface story to what actually wants to emerge. The result is a symbol that carries your truth forward.

 

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Here is how I usually approach a logo design project:

To meet different needs, I offer 3 pricing options for logo design.

SOLIDITY

Logo Design Package 1

A solid foundation for small projects, emerging organizations, or early-stage ventures.

$880

ESSENCE

Logo Design Package 2

For projects that need more nuance and attention. This package allows for deeper exploration and refinement – more iterations, more dialogue, more precision for an attuned expression.

$1,700

MASTERY

Logo Design Package 3

Where a logo becomes a visual identity. Everything in the previous packages, plus a style guide that establishes the foundation of your visual identity – typography, color, and usage guidelines. For brands ready to build a coherent visual language from the start.

$3,500

Please note: All prices are in USD. No VAT. included. 
In general I ask for 50% payment before I get started. 

* The commercial use of fonts (if they are not freeware) requires a payment for licensing. This is usually a fee between $15 and $100 depending on the source of the font. In package 2 and 3 this fee is included for one or more fonts.

Guaranteed included!

All of the packages include a second logo draft if necessary, as well as the following things:

  • Meetings to discuss the project: Video conferences are preferred, voice calls possible.
  • At least one suggestion for a font that goes well with the logo font.
  • An extended color palette based on the logo color(s) as a part of a visual identity.
  • Digital file formats for the finished logo. Included are EPS, PDF, Adobe Illustrator & Photoshop. Additionally different sizes of PNG images (also with transparent background). Other formats can be provided on request.
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Selected Logos Realized

Design for Jennifer McKeever, Canada
Logo Design for Joshua Edjida, USA
The AI Mindtrust is an organization that promotes the right use of AI.
Design for the Quantum Theater modality, Joshua Edjida, USA
The Tribe of the Blind Seers and their transmissions from the year 2041
Blockchain and AI ecosystem logo design for Nikhil Kale, Mexico
Educational offerings for filmmakers | Client: Joshua Edjida, USA
A research department of the University of Freiburg, Germany
Bodhi Medicine is a new comprehensive approach to healing | Dr. Yonatan Eidels, Greece
Design for Ursulai Frauchiger, Switzerland
A logo for on online course for couples
The personal brand of Joshua Edjida
A studio for adaptive AI film technology in formation | USA
AI software suit for filmmaker (currently in development)
Design for an AI app (in Development) | Client: Joshua Edjida, USA
Design for an AI app (in Development) | Client: Joshua Edjida, Colorado
More Examples

Frequently Asked Questions

This depends on the package. The first package takes approximately one week. The second takes up to two weeks. The most comprehensive package can take up to four weeks.
The process is collaborative. After presenting initial drafts, we have a conversation about what’s working, what’s resonating, and what might need refinement. Your honest response to the work is essential — this dialogue is where the design finds its precision. That said, the creative direction and craft are in my hands, which is what ensures professional-quality results.
In over two decades of design work, this has been extremely rare. My process involves presenting one or two initial drafts, followed by a conversation to assess where we are — whether we’ve landed on something strong or need to approach it differently. If an alternative direction is needed, I’ll create one. I’m very confident in my ability to arrive at a logo that resonates with you and represents your work accurately.

All packages are 50% upfront, 50% upon completion.

Both. If you have existing elements worth preserving or evolving, those become part of the foundation. If a completely fresh start serves the work better, we go there. This is assessed during our initial conversation.
All common file formats are delivered, so the logo is ready for use across web, social media, print, and any other media. You’ll have the right format for whatever context you need it in.

Aligning Strategy with the Heart of Your Brand

Part of the Transformation Package

Creating a brand strategy through the Depth Branding approach is not just about identifying market trends and optimizing for sales. It’s a process that begins with a deep dive into the core values and vision of your business, seeking alignment between what you offer and the impact you wish to create.

The first step involves a thorough exploration of your business’s unique story, understanding the motivations behind your mission, and defining what truly sets you apart.

From there, we craft a comprehensive brand strategy that goes beyond visuals and slogans. This includes clarifying your target audience—not just in demographic terms, but by connecting with their deeper needs and desires. We look at how your brand can genuinely serve, inspire, and engage them. The next phase focuses on developing messaging that resonates authentically, creating brand touchpoints that build trust and meaningful connections.

We then translate this strategic vision into actionable plans, encompassing everything from visual identity design to content creation and communication strategies. This ensures that every interaction reflects the essence of your brand, fostering consistent growth and loyalty over time. Finally, we implement tools and systems to measure how well your brand is aligning with its purpose, adjusting as needed to remain true to the values that drive your business forward.

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Transformation Package

A complete evolution of how your work meets the world.
This package is for established businesses whose brand has become something they’ve outgrown. The work goes deeper and wider than Brand Genesis, examining the foundations of your existing identity, dissolving what no longer serves, and building an expression that genuinely represents who you’ve become and where you’re heading. This includes an integration phase to support the transition from old to new.

What’s included:
Everything in Brand Genesis, plus:

  • 2 additional Alchemy Sessions for deeper refinement, giving us the space to work through more layers of what your brand needs to carry and to address the specific complexities of transitioning from an established identity. (Learn more)
  • 2 additional Co-Creator Sessions for visual translation, allowing more room for exploration and precision in the design development.
  • Complete visual identity system and brand story, expanded to cover the full range of your brand's presence and narrative.
  • Social media strategy tailored to your platforms, aligned with your voice and the brand identity we've developed together.
  • Website design consultation and actual website design drafts, translating the brand into a digital presence that communicates with the same depth and clarity as the identity itself.
  • Alchemy Integration Sessions for embodied transition, supporting you in moving from the old brand expression into the new one in a way that feels grounded and aligned, not abrupt.
  • 3 months post-launch integration support with bi-weekly check-ins, ensuring the brand holds its integrity as it meets the real world and giving you a space to navigate questions, adjustments, and refinements as they arise.

Timeline

This journey typically spans 8–12 weeks, with each stage flowing naturally into the next. The additional depth and scope require more time, and the integration phase ensures the transition is steady rather than rushed. Some phases need room to breathe before the next step becomes clear.

How it begins

Before any commitment, we’ll have a conversation about your needs and vision. From there I put together a detailed proposal so the scope of work and deliverables are clear for both of us. The process starts once we’re both confident it’s the right fit.

Investment: $25,000
Payment is due in full before the work begins.

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